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e-Commerce Management - Winter 2019

Course number : PDEV-753    Section number : C01
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Course Description
In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars and e-retail revenues are projected to grow to 4.48 trillion US dollars in 2021. Online shopping is one of the most popular online activities worldwide.
This huge market encompasses traditional e-commerce, as well as mobile commerce (which is growing faster than any other sector) and location-based e-commerce. This program will teach participants how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Outcomes
Upon successful completion of e-commerce Management, you will:
  • Describe what the terms e-commerce and m-commerce mean
  • Develop an e-commerce business plan
  • Evaluate e-commerce software options
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Test, launch, and update your e-commerce site
  • Design engaging, responsive web content
  • Understand e-commerce payment options and choose appropriate options for your site
  • Use appropriate tools to track key e-commerce metrics
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
  • Create a marketing plan with all the essential elements
  • Market your online store using social media and other appropriate channels
  • Use discounts and promotions to market your e-commerce business
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
  • Protect your intellectual property
  • Identify the rules and regulations that will govern your e-commerce businesses
Prerequisites
No prerequisites required.


Notes

Course materials are included.

 

Class Details

4 Sessions
Weekly - Mon, Wed

Location
Lethbridge College - TBD

Instructor
Variety of Instructors 

Tuition 

$449.00

Registration Closes On
Friday, February 1, 2019 @ 12:00 AM


Schedule Information

Date(s) Class Days Times Location Instructor(s)
2/4/2019 - 2/13/2019 Weekly - Mon, Wed 6:30 PM - 9:30 PM Lethbridge, Lethbridge College - TBD  Map Variety of Instructors