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Marketing
 
Course Description In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars and e-retail revenues are projected to grow to 4.48 trillion US dollars in 2021. Online shopping is one of the most popular online activities worldwide. This huge market encompasses traditional e-commerce, as well as mobile commerce (which is growing faster than any other sector) and location-based e-commerce. This program will teach participants how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market. Outcomes Upon successful completion of e-commerce Management, you will: Describe what the terms e-commerce and m-commerce mean Develop an e-commerce business plan Evaluate e-commerce software options Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process Test, launch, and update your e-commerce site Design engaging, responsive web content Understand e-commerce payment options and choose appropriate options for your site Use appropriate tools to track key e-commerce metrics Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management Create a marketing plan with all the essential elements Market your online store using social media and other appropriate channels Use discounts and promotions to market your e-commerce business Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly Protect your intellectual property Identify the rules and regulations that will govern your e-commerce businesses Prerequisites No prerequisites required. Notes Course materials are included.  

PDEV-753

C01

Start date: 10/03/18

4 sessions.

Days of the Week : Weekly - Wed .

Tuition $449.00

Location : Lethbridge College - TBD Location : 
  Lethbridge College - TBD.

Instructor : Variety of Instructors 



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Course Description In every stage of your career you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill regardless of your chosen career path. First, you will learn how to build meaningful relationships with your customers in order to develop your business base. Second, you will become an expert in identifying common objections in sales and how to overcome any curveballs that are thrown your way. Third, you will discover how to create an engaging proposal and/or presentation to make sure you secure your sale. Learn through an interactive experience including group discussion, practical activities, and role plays. Set yourself up for success with this twelve-hour workshop that can give you crucial insights on the key processes and strategies for driving and closing your most important sales. This course is valuable for those currently working in sales looking to increase their figures, those considering sales as a career in the future as well as anyone who has to deal with customers face-to-face. Outcomes Upon successful completion of Fundamentals of Successful Selling you will: understand how building relationships can help you grow your sales. identify the key elements in strong working relationships, and know how you can apply these to your own life. Learn strategies to overcome obstacles that get the sale back on track. be able to recognize when a prospect is ready to buy. feel more comfortable and professional in face-to-face presentations and proposal writing. obtain a Recognition of Participation certificate. Prerequisites This course has no prerequisites. Notes Course materials are included.

PDEV-725

C01

Start date: 10/18/18

4 sessions.

Days of the Week : Weekly - Thu .

Tuition $449.00

Location : Lethbridge College - TBD Location : 
  Lethbridge College - TBD.

Instructor : Variety of Instructors 



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Course Description First impressions are crucial. Giving a bad first impression can lose you the confidence of prospective employers as well as customers and clients. Be an ambassador for your organization by learning skills such as telephone technique, effective words and phrases, how to deal with difficult customers, and even how to dress professionally and respectfully. They say you never get a second chance to make a first impression. After completing this course you won’t need one. Customer Service is a two night workshop that will teach you the art of making a positive and lasting first impression. Come learn the necessary knowledge to be an excellent front-line communicator and experience hands-on opportunities to practice these techniques.   Outcomes Upon successful completion of Customer Service, you will: feel confident professionally interacting with the public. effectively communicate on the phone and voice mail. utilize different strategies to deal with difficult customers. make a great, lasting first impression to everyone you meet while being a respected ambassador for your organization. obtain a Recognition of Participation certificate. Prerequisites This course has no prerequisites. Notes Course materials are provided. This course can be used toward the 150 hour requirement to obtain Blue Seal Certification. For more information go to, https://tradesecrets.alberta.ca/experiencedworkers/business-competencies/

PDEV-802

C01

Start date: 11/06/18

2 sessions.

Days of the Week : Weekly - Tue, Thu .

Tuition $225.00

Location : Lethbridge College - TBD Location : 
  Lethbridge College - TBD.

Instructor : Variety of Instructors 



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Course Description Whether you’re an entrepreneur nurturing a part-time lifestyle business, the employee responsible for your company’s online brand, or an executive leader in search of modern professional development for business growth, this course provides a holistic overview and the granular knowledge to ensure great results in all components of online brand management, advertising, and marketing. Online Marketing for Business is an intensive course designed to provide a broad and comprehensive introduction to online marketing and advertising techniques across web, search, social, mobile and email. You will learn how to effectively leverage and create your business’s online presence. Find out how to generate, deploy and monitor integrated marketing campaigns that produce real-world results for common business objectives as well as engage new customers, drive web traffic, and increase the visibility of your brand with durable strategies. Outcomes Upon successful completion of Online Marketing for Business, you will: possess a complete understanding of the online marketing landscape. create effective content and marketing strategies for the internet, social media websites, email, and other platforms. select the right online techniques and tools to accomplish real-world business objectives. use proper writing styles to advertise and market on the internet. measure and demonstrate return-on-investment of online marketing dollars. understand website and search engine optimization. integrate online marketing efforts with traditional advertising and media. obtain a Recognition of Participation certificate. Prerequisites This course has no prerequisites. Notes Course materials are provided.

PDEV-735

C01

Start date: 11/13/18

2 sessions.

Days of the Week : Weekly - Tue, Thu .

Tuition $225.00

Location : Lethbridge College - TBD Location : 
  Lethbridge College - TBD.

Instructor : Variety of Instructors 



View Details »