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Media & Design - Online
 
Language: EnglishDescription: Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding.Instructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

TECH-206D

Start Date: upon registration

Self-Paced

Online 24/7

Tuition $195.00

Location : Online



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Language: EnglishDescription: Are you a creative person who like working on a computer? Web design may be the perfect field for you. Every business needs to present a new and exciting image to their audience, the public. Good web designers help companies present their best ideas using a combination of technology and designs. Using these tools, you may be the one to help your company or clients get the message to the public. Adobe Creative CloudHave you ever seen a beautiful, colorful website or a really neat video clip and wondered how it was made? Our Adobe Creative Cloud course will answer those questions and much more! Our course provides a comprehensive overview of Creative Cloud design elements and covers seven programs that all function in unique ways to make design interactive and fun. We provide an overview of how to use InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash Professional and Fireworks to create and design stunning images, pages, websites, movie clips and more. Web DesignUnderstanding how to add a picture to a website is just one small component of web design. This comprehensive course introduces you to the basic fundamentals of HTML5 and CSS3 and how to use them to build a website from scratch. By using these powerful tools, you’ll be able to control and master every aspect of the webpage. Throughout this course, you will learn how to configure color, text, accessibility structure and mobile viewing features. A variety of concepts are also presented, such as e-commerce, web promotion strategies and web design elements. If you are new to the field of web design or simply just want to brush up on your skills, our Web Design course will provide you with essential knowledge to become a great Web Designer.Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Our educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this our mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!Certification: The WOW Certified Web Designer Apprentice (CWDSA-apprentice) examination measures fundamental competencies for aspiring or practicing Web Designers. The examinee must demonstrate basic knowledge of Internet concepts, HTML5, CSS3 and WYSIWYG (visual) editors, Web graphics, Web multimedia, Web site design, Web site management, and basic legal issues at the standard defined by this test specification. The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of designers. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Web Designer Apprentice. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation of any Web Designer.The exam contains 70 questions. Examinees have 60 minutes to complete the exam. The exam is currently only available in English and available at testing centers throughout the U.S.

TECH-305D

Start Date: upon registration

Self-Paced

Online 24/7

Tuition $4,495.00

Location : Online



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Language: EnglishDescription: As a new photographer you’ve got to start somewhere and our Create Stunning Digital Photographs course is great place to start! The goal of this fun and informative course is to provide you with an introduction to digital photography and get you started on the path to becoming a great photographer. You’ll begin by learning the fundamentals of digital photography including composition, lighting, exposure and using your camera’s manual mode. Next the course will focus on teaching you the basics of contemporary portrait photography including how to pose your subject and working with children and pets. We will also cover photographing the great outdoors including animals, natural and man-made landscapes, as well as wedding and event photography and night shooting. Finally macro photography and underwater portraits complete the digital photography curriculum.Instructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

TECH-104D

Start Date: upon registration

Self-Paced

Online 24/7

Tuition $195.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

TECH-201D

Start date: 06/04/18

Online 24/7

Tuition $319.00

Location : Online

Call to register


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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

TECH-102D

Start date: 06/04/18

Online 24/7

Tuition $649.00

Location : Online

Call to register


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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

TECH-204D

Start date: 06/04/18

Online 24/7

Tuition $649.00

Location : Online

Call to register


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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

TECH-100D

Start date: 07/02/18

Online 24/7

Tuition $259.00

Location : Online



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It seems that nearly everyone is carrying and using a smart phone these days. Whether you favor the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications. NOTE – This course will not include any programming. At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required. Agenda Unit 1 - Why your organization should leverage smart phones - Ideas for smartphone applications - The smartphone landscape & platform options - RSS feeds explained - What is twitter? - What is Facebook? - What is YouTube? - What is a blog? - What are QR codes? - Web apps vs smart phone applications - Building your first application Unit 2 - Building your second application - Basic image manipulation for smart phone use - Sharing your application with others - Previewing your application on a smart phone - Tracking your application usage Unit 3 - Building your third application (2 week project) - Options for monetizing your application - Understanding publishing guidelines for applications Unit 4 - Deploying to the App Stores - Monetizing through AdMob - App builder roundup

TECH-103D

Start date: 07/02/18

Online 24/7

Tuition $319.00

Location : Online



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Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages. Agenda Unit 1. Designing Your Facebook Page to Be a Marketing Platform Optimize Facebook''s settings and features to improve branding and find-ability Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile. Discover applications and design strategy that are necessary to get the most out of your Page Learn how customized applications are developed and what they can do to increase business and fans Discuss case studies and update your Facebook marketing strategy to fit your business goals Unit 2. Sharing Content on Your Page that Increases Brand Engagement Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc. Discover top sources for Page content that increases engagement and grows your fan base Develop your own editorial calendar and learn if a team approach to posting and responding will work Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page Unit 3. Engaging with People on Facebook for Marketing and Customer Service Learn how Facebook decides which of your messages makes it into your fan''s timeline Discover why engagement is so critical and how to get your fans involved in promoting your business Understand how to effectively respond and moderate posts that are positive as well as negative Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach Learn how to use Facebook Advertising and decide if it will work for your business goals Discuss different types of promotions brands use to drive people to their Page Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web Re-thinking your Facebook strategy now that you have gone through the class Create a professional development plan to continue learning once the class endRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

TECH-202D

Start date: 07/02/18

Online 24/7

Tuition $319.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

TECH-201D

Start date: 08/06/18

Online 24/7

Tuition $319.00

Location : Online



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