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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

PDEV-750D

Start date: 11/05/18

Online 24/7

Tuition $259.00

Location : Online



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You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors. Agenda Unit 1 Knowing Who You Really Are Targeting -Identify Audience Types -Develop Different Personas -Specify Buying and Selling Cycles – How your audience buys vs. How you sell Unit 2 Choosing What To Say -Learn how to perform a Content Inventory for your website(s) -Create Pillars of Content – your main topics -Filling Gaps – Figuring out what content you can use and what new content needs to be created. Unit 3 How Do You Want To Say It and Where Are The Best Places -Choosing content types -Figuring on where your audiences are and where you should be. Unit 4 How To Measure If Your Strategy Is Working -Setting up systems to watch audience behavior -Setting goals and using analytic tools to measure and judge your success.

PDEV-762D

Start date: 10/01/18

Online 24/7

Tuition $259.00

Location : Online



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